Every great story has its own set of heroes—the characters you can't help but root for. In the world of brand storytelling, these heroes are your target audience. Think of them as the heart and soul of your narrative. By understanding their desires, needs, and...
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Your brand is what sets you apart from the competition. It’s a combination of tangible elements like your company name, visual aesthetic, and marketing tone, as well as intangible aspects like your core values, mission statement, and overall purpose in the world. Most importantly, it...
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Imagine a brand as a person, with its own unique personality and characteristics. That's exactly what a brand personality is - the personality of a brand that customers connect with and recognize. It's the essence of the brand that sets it apart from others and...
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Gone are the days of relying on word-of-mouth alone or limited resources to research brands before making a purchase. Today's consumers interact with brands across numerous touchpoints before making a purchase, making the brand experience more important than ever. So, how can you create a...
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